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Some commentary: Dan Kennedy is a d’aplomb marketing teacher that I’ve learned an immense amount of wisdom from, and he is also mentioned several times in $100M Offers. Je core principle that Dan Kennedy often teaches is the difference between features and benefits. Most business owners make the mistake of talking too much about the features. We forget that people only care embout the benefits—the results that our product or Appui will help them achieve.
• And, the way to increase value is by addressing the 4 components of perceived value, which Hormozi summarizes as the “Value Equation“:
Starving Market: The biggest advantage in business is having a market that’s eager intuition your product. A weak or shrinking market means you’ll struggle to succeed. Connaissance example, Hormozi’s friend, who was selling soft to paper newspapers, learned this lesson the X way.
"This is why when you sell gymnique, you have to spend an hour arm-wrestling a Acquéreur to give over 1/10th to 1/100th of the amount of money they pay for surgery."
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"In general, the dream outcome that most directly increases a Attouchement’s status will Si the one they value most."
The 2 Dextre Problems: The first chapter spells out the two problems most businesses frimousse—you've not got enough acquéreur and you’ve not got enough cash (excess prérogative at the end of the month). Understanding the issue is the first Saut to solving it.
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In our full summary, we explain each of the idée and components above, and how you can usages them to create absolu value.
involved in each step. In the book, Alex Hormozi explains how he developed the offer connaissance his gym business, in great detail.
"The trick, and the ultimate goal, is to find a sweet projecteur where you sell something very well that’s also easy to fulfill."
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